content marketing | bylined articles | online videos | blogs podcasts | media relations | pr | financial communications
Words That Count
Context is a full-service communications agency that devises high impact and insightful content marketing and media, corporate and financial public relations strategies. Whether you are in a special situation such as an M&A transaction, an IPO or a fund raising, need to focus on brand or profile building, or have crisis preparation and mitigation priorities, our carefully crafted programs ensure that your key messages reach stakeholders such as investors, clients, prospects, regulators, suppliers and journalists.
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Click above to download our AV Essentials Guide for companies seeking to be as professional in their digital communications.
Click above to read a byline article by Context Co-Founder Dex McLuskey on why investment managers must ditch old-school marketing techniques and fully embrace digital content creation
Content Marketing
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Content marketing requires constant refinement and nourishment to fulfill its strategic goals, so that it should be regarded as an ongoing necessity.
Among the advantages that Context Content clients enjoy is the ability to tap into our capital markets and financial journalism experience, which allow us to produce insightful analysis far faster than competitors and while events are at the top of the news cycle.
Our experience straddles all media channels in the US and Europe, giving us the ability to create immersive, informative content across video, audio and print platforms.
disruptor | pioneer visionary |innovator
High-quality, bespoke multimedia content allows organizations to tell their stories in their own way. It’s about utilizing your digital assets and navigating a constantly evolving and fragmenting media landscape to connect directly with audiences in an insightful, timely, entertaining and consistent way.
Scintillating writing that eschews overt self-promotion gives organizations and individuals the ability to boost their reputations as credible and trustworthy disruptors, pioneers, visionaries or innovators.
creative | engaging
timely | insightful
Context helps clients build awareness and engagement by deploying a powerful arsenal of content marketing tools.
We develop and enhance profiles and reputations by telling consistent stories in creative and engaging ways through tactics including blogs, podcasts, bylined articles in key publications, online videos, infographics, e-mail and social media.
web content | public & media relations
financial & corporate comms
Additional Capabilities
Our financial journalism and corporate communications experience on two continents give us the expertise and global media contacts to fulfill the full gamut of media relations, financial and corporate communications.
Who We Are
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Dex McLuskey’s financial news and communications career has taken him to London, Dallas, New York City and now Colorado.
Prior to Context Content, he was Senior Director of Public Relations and Corporate Communications at Janus Henderson Investors in Denver, where he devised and implemented a comprehensive digital-first, multimedia content marketing strategy that was unprecedented at the company.
He researched, wrote and placed bylined op-eds in key global media including the Wall Street Journal, Financial Times, Bloomberg, Barron's and others; he wrote regular blogs; he scripted and storyboarded whiteboard animations and weekly online videos, which included conducting all on-screen interviews; and he researched, scripted and narrated podcasts.
For Bloomberg News, Dex was a reporter and editor in the UK and US in areas including technology, politics, health care, macro economics, sovereign and corporate debt, and sports business.
Contact Dex at 720-251-4627 or dmcluskey@contextcontentllc.com
Candace Carpenter has more than 15 years experience in corporate and financial communications working for clients including the Chicago Board of Trade, London Stock Exchange, the Bond Market Association, Alvarez & Marsal, PriceWaterhouseCoopers, Arab Bank and the European Wind and Energy Association.
She led the financial services practice at Gavin Anderson & Co. in London, one of the largest international communications firms, where she rose to company director and worked on activities such as mergers and acquisitions and IPOs.
She was previously a reporter and editor for Bloomberg News in London and New York City, covering global foreign exchange and sovereign debt markets as well as European large-cap consumer goods companies.
Candace gained her Masters in Journalism from Northwestern University’s prestigious Medill School in Chicago.
Contact Candace at 720-319-8166 or ckcarpenter@contextcontentllc.com
