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Click above to read a byline article by Context Co-Founder Dex McLuskey on why investment managers must ditch old-school marketing techniques and fully embrace digital content creation 

 
Content Marketing

Content marketing is a creative process that requires constant refinement and nourishment to fulfill its strategic goals.

It should be thought of less as a short-term campaign and more as an ongoing, cultural necessity that creates a return on investment that's directly proportional to the time and effort that goes into it.

Among the advantages that Context Content clients enjoy is the ability to tap into our capital markets and financial journalism capabilities, which allow us to produce insightful analysis far faster than competitors and while events are at the top of the news cycle.

 

Our experience straddles all media channels in the US and Europe, giving us the unique ability to create immersive, informative content across video, audio and print platforms for industries including health care, technology, travel and hospitality, and industrials, along with asset classes such as US and international equities, fixed income, multi-asset allocation, emerging markets and commodities.

High-quality, bespoke sparkling multimedia content is a digital marketing imperative that empowers organizations to tell their stories in their own way. It’s about utilizing your digital assets and navigating a constantly evolving and fragmenting media landscape to connect directly with audiences via insightful, timely and entertaining content that tells a coherent, consistent story.

Scintillating writing that eschews overt self-promotion gives organizations and individuals the ability to boost their reputations as credible and trustworthy disruptors, pioneers, visionaries or innovators.

Context Content helps clients raise awareness, build engagement and ultimately drive revenue by deploying a powerful arsenal of content marketing tools.

 

We develop and enhance profiles and reputations by telling consistent stories in creative and engaging ways through tactics including blogs, podcasts, bylined articles in key publications, online videos, infographics, e-mail and social media. 

 

Additional Capabilities

 
Who We Are

Dex McLuskey’s financial news and communications career has taken him to London, Dallas, New York City and now Colorado. 

Prior to Context Content, he was Senior Director of Public Relations and Corporate Communications at Janus Henderson Investors in Denver.

In addition to executing traditional corporate communications and public and media relations work, Dex devised and implemented a comprehensive digital-first, multimedia content marketing strategy that was unprecedented at the company.

He researched, wrote and placed bylined op-eds in key global media including the Wall Street Journal, Financial Times, Bloomberg, Barron's and others; he wrote regular blogs; he scripted and storyboarded whiteboard animations and weekly online videos, which included conducting all on-screen interviews; and he researched, scripted and narrated podcasts.

For Bloomberg News, Dex was a reporter and editor in the UK and US in areas including technology, politics, health care, macro economics, sovereign and corporate debt, and sports business. 

He previously devised and implemented communications strategies for a five-year, European Union-wide industry lobbying campaign.

Contact Dex at 720-251-4627 or dmcluskey@contextcontentllc.com

Candace Carpenter has more than 15 years experience in corporate and financial communications working for clients including the Chicago Board of Trade, London Stock Exchange, the Bond Market Association, Alvarez & Marsal, PriceWaterhouseCoopers, Arab Bank and the European Wind and Energy Association.

She led the financial services practice at Gavin Anderson & Co. in London, one of the largest international communications firms, where she rose to company director and worked on activities such as mergers and acquisitions and IPOs. 

She was previously a reporter and editor for Bloomberg News in London and New York City, covering global foreign exchange and sovereign debt markets as well as European large-cap consumer goods companies across the hotel, tobacco, liquor and travel and leisure sectors.

Candace gained her Masters in Journalism from Northwestern University’s prestigious Medill School in Chicago and is Communications Chair on the board of CASA of the Continental Divide.

Contact Candace at 720-319-4627 or ckcarpenter@contextcontentllc.com 

 
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